Use of Artificial Intelligence on news diffusion is changing the way how we keep ourselves informed. The problem is that actuals algorithms are set up to keep us engaged, not informed. And this opens the door to fake news and all the problems connected to them. Do we need a new generation of algorithms with some sort of ethical rules included? Or perhaps it’s time we start to consider technology not only a playground for engineers but also a matter of social health. In the pharma industry before to release a new drug there is a lot of research, and an independent Institute gives the authorization. Is it time to start thinking in this way and, before to release AI algorithms, certify that they don’t harm people and democracy?